Catalina Sofron

Position

Business owner, Senior Consultant

About

I am an experienced manager with background in B2B sales and marketing management in the financial industry and IT&C. I have over 20 years of successful track record, in the corporate sales performance and management, retail, B2B partnership management, project management.
As an entrepreneur, I provide business consultancy (business planning, investment pitch, financing advise) for digital start-ups, who are looking to bring their business to the next development stage.
My experience in negotiating and contracting B2B and B2C partnerships, as well as in performing direct sales, can be applied successfully in any type of industry. I have strong leadership and communication skills in coordinating business teams and interdepartmental commercial projects.

Skills

Personal skills: optimistic, self-disciplined, self-confident, creative, enthusiastic, energetic, multicultural attitude
Professional skills: entrepreneurial spirit, startup funding, business planning, pitching, people management, sales and negotiation, leadership, innovative, strong organizer, very good communication, fast learning

Interests

-corporate social responsibility,
-climate changes
-personal growth through continuous learning

Experience

Catalina Sofron is an experienced manager and entrepreneur with over 22 years of professional background in B2B sales and marketing management, in the financial industry and IT&C. She has a successful track record, in the corporate sales performance and management, retail, B2B partnership management, project management in multinational companies such as: IBM, Orange, Renault Credit International Banque, myPOS Group.
As an entrepreneur, Catalina provides business consultancy (business planning, investment pitch, financing consulting) for tech start-ups, who are looking for financing solutions in order to upgrade their business to the next development stage.
In the last 8 years, Catalina worked with SMBs from IT, FMCG and manufacturing industries and supported them with know how to apply for European Union and state owned funding and also for private funding from tech angels and VCs.

Catalina is a graduate of MA in Financial Management and also she got certified as EU Funding expert and Project Manager for EU funding. She has also graduated with distinction the IBM Worldwide Sales school.
LinkedIn profile: https://www.linkedin.com/in/catalinasofron/.