Lucian Boca – Digital Manager

Position

Digital manager

About

Ecommerce and digital marketing expertise to help you grow your business online.

Managing the digital ecosystem for Secom.
Main responsibilities:

- managing all digital assets for Secom: secom.ro (e-shop), good-routine.com (e-shop + brand experience), secom-healthcare.com (Company website)
- managing the digital budget for secom.ro and good-routine.com and developing the marketing strategy to reach business objectives
- managing the Digital team
- managing the relationship with all partner agencies (web and software development, marketing, performance marketing, SEO, email-marketing, etc.)

Other responsibilities:
- working together with the UI/UX team, design team and web development agency to succesfully implement new website features, in order to enhance the user experience and grow revenue
- coordinating projects of integrating new website features and tools with internal systems (ERP, BPM, PowerBI)
- improving the email marketing strategy and building new email flows in order to grow email channel revenue
- working together with the SEO agency to create content and grow organic traffic
- developing and improving the Digital Ads strategy with the help of the Performance Agency in order to improve ROAS and grow revenue

Achievements:
- successfully migrated the e-commerce platform from a custom built platform, to Shopify and integrating it with internal systems and other digital platforms
- increasing sales by 20% in the first 3 months vs Last Year
- improving the ROAS of digital spending by 20%Managing the digital ecosystem for Secom. Main responsibilities: - managing all digital assets for Secom: secom.ro (e-shop), good-routine.com (e-shop + brand experience), secom-healthcare.com (Company website) - managing the digital budget for secom.ro and good-routine.com and developing the marketing strategy to reach business objectives - managing the Digital team - managing the relationship with all partner agencies (web and software development, marketing, performance marketing, SEO, email-marketing, etc.)

Digital Marketing and SEO Consultant for amisdelafete.com, shopmobile.ro, imaconcept.ro, purifyo.com, keman.ro, papeto.ro, cocazaboloteanu.ro, :

• Developing the content strategy to ensure the products and services are presented at the highest quality standards
• Developing the marketing strategy: Google Ads, Facebook Ads, Newsletters, Marketing Automation, etc.)
• On-page SEO: keyword research, content creation focused on target keywords, keyword optimization
• Technical SEO: improving site speed, increasing mobile-friendliness, analyzing indexing and crawlability, updating structured data, improving security
• Off-site SEO: checking the helath of backlinks, creating new backlinks

Developing ecommerce websites for:

Keman.ro – WooCommerce
Shopmobile.ro – WooCommerce
Amisdelafete.com – WooCommerce

• Installing the Ecommerce CMS on the host server
• Configuring and customizing the platform to meet the requirements of the client's business
• Structuring and populating the platform with the client's content (products, services)
• Building the SEO Strategy for every client and implementing it
• Configuring and deploying the tracking codes for Google (Google Tag Manager, Google Analytics, Google Ads) and Facebook (Facebook Pixel) platforms
• Managing the Search Engine presence of the websites (Google Search Console)
• Developing the Marketing Strategy for the website (Google Ads, Facebook Ads, Price comparison platforms, Newsletters, Marketing Automation, etc.)

Skills

- ecommerce experience with different platforms: WooCommerce, Shopify, Prestashop
- email marketing: Klaviyo, Mailchimp
- tracking strategy: Google Tag Manager, Google Analytics
- A/B testing: Google Optimize
- SEO

Skills: Analytical Skills · Digital Project Management · Klaviyo · Shopify · Data Analytics · Digital Planning · E-Commerce · Digital Marketing

Interests

All things digital

Experience

Over 13 years experience in ecommerce.

Growing the Good Routine brand in the digital environment. Main responsibilities:

- building digital products/experiences to enhance the brand
- managing the digital budget
- managing the Good Routine Shopify ecommerce store
- managing the relashionship with all partner agencies (development, marketing, performance marketing, SEO, email-marketing, etc.)

Achievements:
- launching 2 different digital products for the brand
- implementing email marketing flows, accomodating both ecommerce and digital products
- increasing sales by 200%
- increasing conversion rate by 200%
- increasing organic traffic by 300%
- succesfully integrated Shopify with internal systems and other digital platforms